What Exactly Is Soundwide? You may have only heard about Soundwide thanks to their generous offer of free plug-ins that you could score for a limited time, but the new entity is actually a long culmination of events. So what exactly is Soundwide? First a little backstory to bring everyone up to speed. Native Instruments was formed in Berlin by Stephan Schmitt and Volker Hinz in 1996. Soon afterward, Native Instruments innovated real-time sound synthesis on consumer computers via a modular synth environment with their first product, Generator (later renamed Reaktor in 1998). The product caused a sensation at MusikMesse, Germany’s equivalent of NAMM, when it debuted and attracted several engineers who wanted to be part of this exciting new computer synthesis movement. Bernd Roggendorf (whose name you may recognize, since he went on later to start Ableton), was one of the new programmers to join Native and happened to be a close friend of Daniel Haver. Bernd recommended the business-minded Haver to Schmitt, who was overwhelmed with the operational aspects of the rapidly growing company, which consisted entirely of software engineers at the time. Haver came on board the following year and took the helm as Chief Executive Officer.
The early leadership team of Native Instruments Early leadership team of Native Instruments from left to right: Stephan Schmitt, Daniel Haver, Mate Galic Mate Galic joined Native Instruments in 1999 and instantly developed a symbiotic relationship with Daniel Haver. They led the company together leveraging their friendship, complementary skill sets and pursuit of innovation to push Native into new music production and performance categories and continued growth into new markets, including digital DJing, guitar effects and beatmaking. Waves Coupon Code FutureMusic For a limited time only! Up to 80% off all Waves Bundles. PLUS click the banner above or the Go button for an additional 10%! This is Waves best deal yet! Get yours today before this special ends! GO! In 2017, EMH Partners invested |
